Introduction Before a shopper can find your dealership online, search engines must first crawl, index, and rank your website. Technical SEO lays the groundwork for visibility and performance—ensuring every inventory page, service offer, and financing tool can be discovered by Google and converted by users.…

Introduction As consumers cut the cord and shift to streaming, over-the-top (OTT) video advertising has emerged as a critical channel for automotive marketers. Unlike traditional TV spots, OTT ads let you pinpoint high-intent audiences on connected TVs, mobile devices, and desktop browsers—maximizing reach while minimizing…

Introduction Conquest email campaigns—targeted messages aimed at prospects already engaged with competing dealerships—are a powerful way to steal market share and grow your customer base. But poorly executed conquest campaigns can fall flat, ending up in spam folders or generating unsubscribes. In this guide, we’ll…

Introduction In an increasingly competitive automotive market, paid search remains one of the most effective channels for driving high-intent shoppers to your dealership’s website. But generic campaigns and “set‑and‑forget” bidding won’t cut it when your competitors are vying for the same clicks. To win, you…